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At the prime stage of starting a business, you might have got a great product or service and have obtained adequate funding to lift the company operations but your prime concern should be to get noticed i.e., marketing of your business.
If people do not know when you are opening and what services or products you are offering then it might be bit of a tough job for you to get on with the business in the long run.
One of the biggest challenges you will face while opening a small business is getting noticed. There are a variety of options to choose from according to your company needs like use of internet ads, social-media pages, websites, in-person networking etc. Some methods are simply more effective than others depending on your industry.
Here are some of the ideas for marketing of unique business ideas which can be effective and can yield you good results. So, lets take a look at those listed below –
- Plan your marketing budget first –
For businesses which you are just starting off, saving a dollar would also be of use so, thinking of saving money by not setting aside any fund for marketing and relying only on words of mouth to promote your business can be an idea which is seriously bad.
So, keep in mind to set aside the amount of money from your business as marketing fund which will not break the company if the marketing doesn’t produce immediate results.
Spend time to figure out what way connects with new customers the most and then go for investing on it. Setting an amount on the budget which you are willing to lose will be the best choice so that in worst case scenarios you would not have to deal with trouble.
- Build a website which is user friendly and make it SEO friendly too –
Building a personal website for promoting your business is one among the many great ideas. Designs of websites has been changed with the way people search online. The website that looks attractive in all devices like phone, tablets, pcs and laptops is the one preferred by most of the people. Most importantly, they might look attractive while people are accessing form their mobile phones because that is the most go-to device for most of the people in today’s world.
There are many website building companies which make the websites mobile friendly and offer multiple templates, customization options and support. Do your research and choose the best before letting any website developing company to develop your website.
All you need to do is think like a consumer and figure out what features and information’s you will be wanting to see.Once you are done creating the website, remember that you should make it as easy as possible for people to find it as they are searching the web. SEO stands for Search Engine optimization which is the process of getting web traffic from search engine results. It plays an important role in helping local and small businesses to get noticed or discovered online.
- Secure a company name and create a logo and brand –
Having a website address which matches your company name is important as more people are doing businesses online now a days and it might be difficult for potential customers to find your website if they do not match .So, as you are decided with what your business name will be, go to a domain registrar to see if the web address is available and reserve the domain name by paying the required amount each year.
As for the logo and branding, if you want your business to be taken seriously by the consumers, you need to look like the part. Logos tempt consumers so, get connected to graphic designers and create a custom logo, color palette, business cards and overall design for your company rather than using a template which is not good in the long run to gain customers’ trust.
- Create social media pages, buy online Ads and set up Email Marketing –
As a next step, what you need to do is create social media pages on most popular platforms that most of the people use to promote business news and engage with your customers’ base. You should also keep an eye on what your competitors are doing at all stages of your company’s life.
Once your business has started taking off,it is time for you to start advertising. There are many platforms but as the mostly used platform by people as a search engine is google, Google Ads is an obvious place to start. It can be a bit expensive for businesses which are small but according to google, businesses on an average can make $2 in revenue for every $1 they spend on google ads.
As for Email marketing, take in note that you should not be mailing out to random email subscription list you didn’t build but mail out information that people are actually interested in.
- Create an Elevator Pitch –
Before you start attending and meeting potential customers, you need to prepare an elevator pitch which is a speech lasting not more than 4 seconds where you make the listeners know who you are, what you do and how your company will be a better option than your competitors. This can lead to potential customers.